Thaddeus Coates

Thaddeus’ energy is contagious, his dance moves go viral and his style turns heads. A multifaceted young graphic designer with a love for all arts and aesthetics. He recently also wrote and illustrated a children’s book called “Shine”. His work references pop culture and his bright personality is a staple in his work. Will brighten your day with his bold and revitalising energy!

He became a household name when he fronted the American Eagle “Ne(X)t Level Jeans Campaign” back in 2018 which asked customers to “Embrace your unique shape and size.”

OUT Magazine wrote that Thaddeus is the “Black Queer Plus-Size Model we need” and Teen Vogue praised American Eagle for choosing him to front their campaign.

In an interview with Justin Gerhard for the Queer Network, Thaddeus relays “I have always been stylish, but I have had to be smart about being stylish, I couldn’t wear the clothes in GQ Magazine because they didn’t make them in my size. At an earlier time I had to think smarter about how I would do fashion and GQ slogan is ‘look sharp, live smart’ so I was like let me just live smarter about that.”

He has worked for brands like Target, Wrap and Weft and Bonobos.